Rifkin and Parry

1. In the article "A Change of Heart about Animals" by Jeremy Rafkin published in The Los Angles Times, Rafkin uses the Rhetorical strategies pathos and identification. Rafkin used identification to show the readers he is similar to them, both humans, both eat animals and both empathetic. Using the idea of empathy, Rafkin's article discussed emotions that were proven to be felt not just by humans but animals too like loneliness and grief. He relates this facts to trigger emotions out of the readers that he also identifies himself with as also a human with these feelings to connect the reader more into his article and making it more likely to have them agree with him.

2. In the article "The Art of Branding A Condition" by Vince Parry, the author uses the rhetorical strategy of process analysis. Parry does this very successfully by seeming to know a lot about a way of marketing that only secret insiders would know. Then explaining the process to the reader as a commoner from the outside to seem more knowledgeable in a skill that is useful. He uses this knowledge to help the reader look at products in a new way and not be sucked into buying medicine when it is only something made up in ones head.